One Brand-Building Tactic Corona Beer Used to Protect its Brand

Reto Bachofner
4 min readJun 2, 2021

Upcycling cans is one aspect. What else have they done?

Photo by Birendra Bikram on Unsplash

First of all, one question may be lingering in your mind. Has the Coronavirus pandemic affected the Corona beer brand?

You will be surprised to learn that the answer is no.

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Reto Bachofner

I'm Reto, driving parents to wealth with Millionaire Skills Mastery. Join our ambitious tribe here: https://millionaireskillsmastery.substack.com/p/coming-soon